Note: I wrote the following piece for the Batavia Chamber of Commerce newsletter, but thought it might be of interest to the readers of my blog
I’ve been accused of focusing too much on images of death, but bear with me, you just might find the questions I am about to ask confusing and irritating enough to be useful.
What if the greatest challenge to your organization is that everyone expects it to be immortal?
We race books like Built to Last to the best seller list because we expect organizations and institutions to be impervious to the vagaries of imperfect economies and unpredictable politics.
To be sure, we are in awe of human creations that survive the limits of our fragile lives. I recall the wonderment of experiencing a few of the celebrated cathedrals of Europe.
But what if organizations are more valuable as organic, less stable, human creations? Consider human mortality. (Here is where I estrange those troubled by thoughts of death). It is no secret that, as people age, they become more aware of their mortality and begin to ask questions about what their time here might have meant. Conversely, if we were immortal, the need to make every passing moment a thing of beauty becomes less imperative. There would be plenty of time tomorrow—and the infinite tomorrows beyond that—to accomplish something of depth and meaning.
So what about your organization. I assume it exists to accomplish something of depth and meaning. To create products and services that add value to peoples’ lives…offer meaningful employment…make the world better, safer or more beautiful…or just to create wealth (however you define that easily misunderstood word).
Does it change the mission, vision and values you hold dear if you knew the institution you are building will, with no possibility of reprieve, cease to exist in five years? Even if it doesn’t alter the words, does it change their urgency? Does your heart skip a beat as you ponder how you must now turn those words into results prior to some uncompromising deadline? What if, as a result, mission, vision and values became more important than next quarter’s net income?
These questions occurred to me on one of my many journeys afoot. As the images flew, I began to ask how mortality might change my view of the Batavia Chamber. How might our goals and priorities change if the Board had to disband the Chamber at age 65 in the year 2018?
The Chamber’s purpose is to create a dynamic culture where business and community enhance one another. How might we renew our effort if we had only five years. Our vision is for Batavia to be a destination for people to grow themselves, their family, their business and their community. If that became the Chamber’s destination in a mere five years, what must we do differently this afternoon…and tomorrow? With a mission to advocate for, build relationships with, and educate our members for the benefit of the community, how should we redouble our efforts and set different priorities?
I know…this all has little meaning because our institutions are build to last. But you are not, so from your perspective, the organization you now run or support will only last a few more years. With that awareness to the fore, is there something you might do differently knowing it truly is a matter of life & death?